Strategy & Change

Need Guidance on Strategy & Change? Get in Touch with Us

Forside
Consulting
Strategy

Strategy is About Shaping the Future – But Execution is Key. When we work with strategy, our focus is on defining the path to the future. But no strategy is complete without effective implementation. From the initial analysis phase, we provide guidance on how leadership can ensure execution and follow-through.

Case Study: How KommuneKredit Approaches Strategy Analysis

“As an organization, it’s crucial not to assume you have all the answers,” says Morten Søtofte, CFO at KommuneKredit. That is why the association’s new strategy is built on a solid, in-depth preliminary analysis.

Laying the Foundation for a New Strategy

Thorough Pre-Analysis as the Basis for KommuneKredit’s New Strategy

KommuneKredit deliberately chose a rigorous and analytical approach to developing its new strategy, ensuring that the process was built on a solid pre-analysis phase with input from a wide range of stakeholders. CfL played a key role in conducting this analysis.

"As an organisation, it’s important not to assume you have all the answers from the outset. That’s why we opted for an in-depth pre-analysis, which provided us with a wealth of data and, more importantly, a much broader perspective on our business and our future role," says Morten Søtofte, CFO at KommuneKredit, adding:

"We wouldn’t have received the same insights if we hadn’t engaged with so many stakeholders, making the analysis a truly strong foundation for our new strategy."

According to Morten Søtofte, the decision to work with CfL was based on a shared mindset, as CfL is also owned by its members. Additionally, CfL’s Head of Leadership Consulting, Michael Tolstrup, presented a "no-nonsense approach" to strategic work that resonated strongly with KommuneKredit’s leadership team.

How We Create Success in Strategy and Change Management

Strategy

The difference between success and failure often comes down to the ability to execute. We help you achieve success.

It’s not strategies, plans, visions, or great ideas that are missing. The biggest challenge is the real ability to effectively implement those strategies.

There’s no doubt that the execution phase is often the most difficult part of strategic work, so the question is, how do we achieve effective execution—or implementation, as we call it?

Our experience shows that strategy and implementation must be developed in tandem. This means that strategy development and strategy execution should be almost parallel processes in the same phase.

Change

Skilled leaders are the key to managing successful change and sustaining growth.

We customise leadership development programmes tailored to your organisation’s unique needs and challenges. We help you build the sharp leadership skills necessary to make tough decisions, guide teams confidently through change, and maintain a clear course forward.

We ensure that the programme aligns with your strategy and culture, making it relevant and valuable in day-to-day operations. Whether it’s refining individual leadership skills or strengthening the entire leadership team, we support you in equipping your leaders to deliver results that create lasting value for your business.

Methodology

How We Help

There are many definitions of strategy, but at its core, strategy is a long-term plan that provides direction for the organisation. A strategy defines the goal on the horizon and creates the framework for the work of leadership, the board, and employees.

A good strategy is simple, even though parts of the strategic process can be complex.

Rapid changes make it difficult to plan and execute a strategy, but it's important to remember that strategy is not about creating the perfect plan. Strategy and execution are about making decisions that create value for your business.

CfL provides strategic advisory support throughout the entire process – starting from purpose and analysis to execution. We are with you every step of the way.